Marketing Strategy Individual Assignment in one of the Business Essay

Marketing Strategy Individual Assignment in one of the Business Planning assignment parts - Essay Example The objective of the company is to serve the people with healthy food and provide its customers with a healthy lifestyle. The company’s priority is to provide the customers with excellent food. Goal and objective of the organization includes, The mission of Crazy Food plc is to provide its valued customers high quality food and prompt service in a courteous and friendly manner. The mission of the organization can be achieved with the above set goals and objectives. In order to provide prompt service, the company aims to reduce the customers waiting time by 10minutes, involve organic food and use products which are low in fats and cholesterol. The products of the company would include the processed food and the ready to eat food products. The first brand of the company will be the confectionery brand by the name Crazy bite. Crazy Bite is a brand that have different favored sweets bar which will be available in different shapes and designed. It is one of the confectionary products of crispy in nature and coated with chocolate. The company provides a high class product as well as customer service. Unlike other food processing and ready to eat organization, Crazy food aims to provide its customers with the top quality of food products, which includes organic food at a large quantity at a reasonable price. The organization has adopted the low cost differentiation strategy as the prices charged are relatively low as compare to its competitors and aims to be the cost leader in the food processing industry and it differentiates its product by offering organic food products in the category of chips and dark chocolates along with others. Potential partners would be those health care centers or also those stores which keep healthy products. One of the most effective partners would be the organic food centers. People nowadays prefer organic and healthy food and thus they would