Addressing Fashion's Communications Conundrum Essay

Addressing Fashion's Communications Conundrum - Essay Example Proper the advertisement through social media and immediate sales to the consumers during the fashion launch is the way to go when fashion designers are in need of making money. It is advisable to launch new brands and allow for ordering of the clothes by the consumers as well as receiving them immediately. The market should be open to all consumers and allow them to get new fashions immediately they order. This will lead to rapid production of new brands. The lead-time between ordering and receiving of new brands should be kept as minimal as possible. Timing is also important when fashion designers are planning to launch their fashion. Many sales can take place during festive seasons. The Luxury Fashion Business In the article, Amed (2011) presents an insight into how to manage a luxury fashion business. That should revolve around a technology that ensures past designs are faced out. The luxury fashion management ensures redundancy management, seasonality management, tapping creative talent, investing in retails outlets and considering the use of technology. Opinion on Luxury Fashion Business The fashion business demands strategic management to ensure that luxury brands remain relevant and keep moving in the market. Before designing luxury materials, designers should conduct research in the market to find out the consumers’ tastes and preferences. Luxury designs should be recycled for a short period before they become redundant.